Activision is going all out for the promotion of the upcoming Black Ops Cold War, the latest installment to the Call of Duty franchise. As part of their marketing campaign, the company has announced that it will be giving out beta codes to fans who tune in to the Call of Duty League Championship this weekend.
According to the announcement, there will be a variety of awards given out during the event, including in-game Calling Cards that feature the four championship teams starting on Saturday, August 29th. This will include the teams from Atlanta, Chicago, Dallas, and London. On Sunday, August 30th, viewers will also have the opportunity to receive a free knife blueprint emblazoned with the CoD League emblem. Without a doubt, the biggest prize is reserved for Sunday when 10,000 beta codes for Black Ops Cold War will be given out. According to the announcement, the beta codes will be given out randomly, so viewership does not guarantee that one will receive a code.
In order to participate, viewers need to make sure they link their account so they are eligible for the in-game rewards. You can watch the competition at CallofDutyLeague.com.